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Offline campaigns

Offline campaigns

The Hungarian media market has been changing in the last few years. Our specialists help to understand this complex world, what's more with the purchase power of Magna Global we can also deliver the best prices. We plan the campaigns with solid research data, as we have all the important domestic research databases (see details in further services section). Our colleagues have more than 100 years media experience all together.

Services:
Yearly TV negotiations, making deals, yearly strategy, planning and buying TV campaigns, making spot lists, post-buy analyses of TV campaigns, TV market analyses, run creative materal delivery
Planning and buying of out of home campaigns
Planning and buying of print and radio campaigns
Planning and buying of indoor and cinema campaigns
Media analyses
Offline media trainings

Online campaigns

Online campaigns

Nowadays the online media spendings have exceed the TV spendings and the internet penetration have reached the 76%. Online is mass media and strategic vehicle, and has not just a supplementary role. Online campaigns should have been handled by professionals who can make the best out of it. At PanMedia (and PM Digital) we believe that all campaigns are unique, and complex, and needed to examine from different perspectives. We not "just" buy media, but we provide all-inclusive services and consultancy. We even help to create the message, or to optimise the website or landing page, because in a quality online campaign not just the target, placement, and message matters, but what will happen to the users (potential customers) after arriving to the clients' website. That is why we believe that to create a measuring system is a must. It is necessary to have quality data, and to make the right conclusions.

Services:
Classical display campaign planning and buying
Online PPC (google adwords, facebook, etarget, bing, etc) campaign planning and management
Programmatic campaign planning and management
Image campaigns (launch, education, re-positioning) planning and buying
Social media management
Performance based (lead, registration, database) campaigns planning and management
Production of online creative materials
Campaigns analyses, reports, A/B tests, conversion, attribution analyses
Website, microsite, landing page developing, optimising
SEO consultancy
PPC campaign audit
Online media trainings

Further services

Further services

With the listed databases and exclusive researches we can make all-inclusive analyses about the target group, consumers, competitors and media campaigns of a given advertiser. We analyse the media market or make media trainings for our clients. We help to build the brand, to find out the contextual aspects and to create the right message.

Databases, researches:
Choices3: TGI (Millward Brown / TNS Hoffmann)
AdexNet XL, AdexPlus XL, AdexSpot XL (Kantar Media Hungary)
AdScope (kreatív adatbázis)
Arianna (Nielsen Audience Measurement)
AdvantEdge (TechEdge)
Choices3: TGI-NOK (Millward Brown / TNS Hoffmann / Nemzeti olvasottság mérés)
Gemius/DKT (Gemius explorer)
AlwaysON®
Digi-track®
Our exclusive researches help to get to know better the customers and better understand the purchase decisions and progress.


AlwaysON® – research of PanMedia about the always addressable consumers
In 2015 in Hungary 1.5 million people has lived, who can be regard as "always addressable consumers".
They are a special segment of the population, who has used the internet from different places, with different devices, but all the time. They are mostly younger, higher educated and have higher income level, who has lived in bigger towns. Important to know that the consume and purchase habbits of these people are very different from the less digitally matured ones.

For further information and detailed research data please contact us!

Digi-track® - research of PanMedia, PM Digital about the digital maturity:
Digi-track® is an exclusive research of PanMedia and PM Digital.
From statistical point of view, DigiTrack® is a multi-stage, rule-based segmentation and the data is provided from TGI database.
The yearly sample size is 14 000 person, so the research can provide really colorful information about the digitally mature segment.
The digital mature people has higher purchasing power and higher opinion leader roll compared to the rest of the population.
They are mostly younger, higher educated and have higher income level, who are living in bigger towns.

For further information and detailed research data please contact us!