(research about „always available” consumers)
The research entitled AlwaysON® is the exclusive research of PanMedia and PM Digital done in Hungary. It focuses on consumers who – although they use different devices in different locations – are continuously online. Since 2014, we have been updating our database with the help of the Millward Brown research firm, using the data collected from 14,000 subjects. The qualitative part of the research was also done by Millward Brown in the framework of an online, moderated “focus group” made up of the members of the target audience. The segmentation method of the AlwaysON® research was first used by Forrester Research, Inc.